An example: following up on a proposal
An eight-person agency sends a proposal to a prospect it met the week before.
- The proposal goes out from a task, from the sales rep's mailbox.
- The client record shows it was opened three times and the link to the case studies was clicked.
- The discovery meeting and its notes are already on the record.
- The agent drafts a follow-up based on the points raised in the meeting. The sales rep reviews it and sends it.
Outcome
The follow-up goes out on the planned day with the context of the last conversation, and the client's reply comes back to the task.